Type is one of the most important design elements of any publication magazine but one that is often overlooked, particularly by the novice. Type plays a major part in the look of any publication. Subtle and imperceptible though it might be to the untrained eye, the face used in a publication plays a direct part in the way we perceive the published words. For any modern publication the design team will need to choose a font that will aid the reader as much as possible. It is our job as designers to ensure that the fonts we choose to use are as helpful as possible to the readers so that they can absorb as much of what has been written as is possible in the time available to them. If they become aware of the font, we are probably not doing our job properly.