This often becomes difficult in a local paper, trade journal or in-house publication. A national newspaper or magazine has at its disposal dozens of top photographers desperate to illustrate all the really good stories – and has the budget to pay for them. But a small publication may have to rely solely on freelance photographers who are constantly asked to cover boring but difficult-to-getout-of presentations, awards and retirements. Good photographers who make these bread-and-butter pictures exciting, original and worthy of publication are rare and well worth a good salary. Unfortunately, they rarely get it – at least on the publication that they start working for.