ABSTRACT

Taiwan is a country with diverse cultural and natural resources. Most inbound tourism is generated from its neighbouring countries and North America. In 1999 over 2.4 million international tourists visited Taiwan, with business trips and participation in conferences having a giant share. Elimination of entry visa for many nationalities in 1994 has contributed to the growth of international tourism in this country. Because of its economic strength, Taiwan's outbound tourism is also sizeable, with Hong Kong, mainland China, Japan and Singapore favoured for pleasure and business purposes. Domestic tourism is also well developed in Taiwan, with weekend holidays and festivals adding much to its popularity.