ABSTRACT
Ann Burdus was never shy of taking on a challenge. In the fast lane ofmarket research and advertising, she kept her career in overdrive. She liked the fun and excitement of it all – the exhilaration of doing demanding, pioneering work in market research. She drew on her background as a psychologist and created new ways of market research that revolutionized the advertising industry. Her work experiences, both in New York and London, and her growing reputation, competencies and skills, inevitably moved her upward into senior management and corporate leadership.
