ABSTRACT
The basic questions that face all writers apply to the specifier as much as anyone else: What do I want to say? Who is the reader? How will I say it? There is no escaping these three questions. Someone, somewhere, has to read what the specifier writes. If the specifier does not write what the reader needs to know, the reader will remain uninformed. If the specifier does not write such that the reader feels that he or she is actually being addressed by the specifier, then the reader will not react positively to the information. And if the specifier is unclear as to how to put over the information, the reader will be confused.
