chapter  4
26 Pages

Individuals and change: manageable or not?

When we speak of changing organizations our theory finds its context in the assumption that a group of people responds to enforced change at work in a corporate way and sometimes presupposes that there will be a consensus that change agents should work for in the larger group. Common sense suggests that in fact change initiatives, though planned for centrally, are implemented at group and individual levels. Indeed, behaviours must be based at the level of the individual, as it is individuals who learn about and respond to their environment. Their behaviours may then be coordinated into group endeavours and the groups brought together to cooperate with a larger body of people.