ABSTRACT
Humans, like all primates, are extremely social animals. The social context we are in is dependent on many interconnecting factors, many of which we learn to understand over the course of our lives. Understanding our own position in this social context, then, is extremely complicated and requires us to constantly follow the ever changing social group around us. Despite the complexity of the social context, however, we are adept at adapting to new and constantly changing social contexts, and our behaviour itself is modified by the social setting we find ourselves in, even though we may not be consciously aware of such changes in our behaviour.
