Conclusion: Political Communication Between Democratization and the Trajectories of the Past
In the introduction to this volume it has been argued that political communication emerges from the interaction between the media, politicians and citizens which entails a complex set of rules, normative expectations and routines that govern the day-to-day business of producing and disseminating messages to the wider public. Hence, democratizing political communication requires more than the transformation of media institutions and journalistic practices; it also involves a change of behaviour and orientations of political actors and citizens in this process. The aim of this book is to locate the role of the media in this web of interdependencies. The experiences of countries as different as Russia, South Africa, Chile and Taiwan-to name but a few that have been covered in this volume-reveal striking similarities with regard to the problems and challenges facing the democratization of political communication. At the same time there are also significant differences that prohibit over-generalized conclusions about the relationship between media and politics in new democracies.