ABSTRACT
Consumers, the ultimate buyers and users of products and services, make purchase decisions based on whatever information is available. If manufacturers, wholesalers, or retailers commit fraud or misrepresentation, consumers will not be able to make rational choices, which will affect the normal functioning of market forces. Similarly, if unscrupulous manufacturers distribute defective or unsafe products, consumers may sustain financial losses and/or physical injuries a result of using such products. Hence, consumer protection is of paramount importance in market-driven economies.
