chapter  6
14 Pages

Management in the Contemporary World

The dominant discourse concerning global capitalism (Gilpin 2000; Penttinen 2000) and that examining broader globalization (Axford 1995; Held et al. 1999) present a rich picture of contemporary trends. Nevertheless, dominant discourses tend to submerge or obscure other layers of debate and struggle. Indeed, because language is so powerful, particularly as it is manifested first in rhetoric and then in settled narrative, the shaping of a debate by those assuming a position of dominance proves an effective tool for structuring power relations. In keeping with capitalism’s renown for its propensity to destroy as well as create (Schumpeter 1950; Thurow 1999), its proponents in this period of immense economic change advance a neoliberal ideological agenda aimed at driving out politics from public life and establishing the predominance of the market, the private, and the individual, representing them as societal and universal interests.