ABSTRACT

How do publishers work and make money? Why do they exist?

This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf.

It covers:

  • how the present industry has evolved
  • publishing functions – editorial, design and production, marketing, sales and distribution, and rights
  • the role of the author
  • copyright and contracts
  • the sales channels for books in the UK, from the high street to ebooks
  • getting a job in publishing.

It features:

  • topic boxes written by expert contributors
  • a glossary of publishing terms
  • suggestions for further reading
  • a directory of publishing organizations
  • a Companion Website at: https://www.insidebookpublishing.com/.

chapter 1|11 pages

Introduction

chapter 2|21 pages

A short history of modern trade publishing

chapter 5|19 pages

Creating and protecting value

chapter 6|10 pages

The author

chapter 7|23 pages

Commissioning

chapter 9|28 pages

Design and production

chapter 10|26 pages

Marketing

chapter 11|25 pages

Sales and distribution

chapter 12|17 pages

Rights sales

chapter 13|18 pages

The sales channels for books in the UK

chapter 14|15 pages

Getting into publishing