ABSTRACT
Alongside the work of the editor in product development, the contributions from the design and production departments are equally critical. Good design sells books – whether it is the cover of a novel attracting an impulse buyer in a shop, or the effective use of typography and illustrations in a school textbook. Some publishers, especially in the highly illustrated book and art book markets are actively design-led. Their design standards are used as a marketing and sales tool internationally. Production managers make crucial decisions about quality which affect how a book is perceived in the market. Through effective project management they ensure that work is kept to budget and schedule.
