chapter  11
16 Pages

Television, the Audience and the Academy: The Politics and Practice of Audience Research

Much of this book has sought to engage with, and to contest, the dominant assumptions o f mainstream research on children and television. In this chapter and the next, however, I want to move away from these arguments, and to return to the contexts from which my own research has emerged. In the final chapter, I will draw out some of the implications of the research for the practice o f media edu­ cation, particularly in schools. In this chapter, I want to ‘relocate’ the research within the context o f recent work on television audiences in Media and Cultural Studies. In the process, I wish to engage with some current debates about the ‘power’ of television and the politics of audience research.