ABSTRACT
In recent years, sociologists, cultural critics and anthropologists have been describing, exploring, theorising and speculating on what some herald as a radically new mode of being in the world. This new mode of being, it is argued, arises out of the processes of ‘globalisation’, the multiple ways in which local destinies, of both nations and regions, in large parts if not most of the world, are now enmeshed with social, cultural and political forces which transcend their boundaries. According to Hannerz, we are witnessing the emergence of a world culture, which is becoming a single ‘network of social relationships’ characterised by a growing flow of goods, information, knowledge, images and people between different localities (Hannerz 1990).
