chapter  16
12 Pages


The supporters' magazine, Earth Matters, became a crucial campaign and information tool. Redesigned and beefed up considerably, with fewer articles on FoE specifically and more on environmental topics written by outside writers, the emphasis is on stimulating supporters to think about what is going on - and act. A 4-page 'Take Action' section sends a very clear message - there is a lot that you can do as individuals working together to help the world become a better place.