ABSTRACT
Talking about ‘brand’ seems somehow inappropriate in relation to education. Brands, surely, are about business and, what’s more, about the less palatable aspects of business: advertising, logos, consumerist culture and million-pound marketing strategies; the sort of activity that encourages teenagers to pay £150 for a pair of trainers. The aim of this section is to rehabilitate the concept of brand and demonstrate its value, even its necessity to every institution.
