ABSTRACT
Career guidance in the west has a clear underpinning ethos of individual choice and defends the concept of the practitioner as ‘honest broker’. Guidance theory draws predominantly upon psychological models emanating from America, but guidance practitioners and recipients exist in varying political, economic and social environments and work-welfare relationships. This influences the content and process of guidance in overt and covert ways. Managers and practitioners must help the individual and coincidentally meet objectives set by the state.
