ABSTRACT

This article is an attempt to sketch a theory and model of how to read. We all read books, newspapers, advertisements, and, in a more general sense, we may be said to ‘read’ cultural ‘signs’ like fashions, manners of behaviour, and social rules, which, like signposts, orientate our daily lives. A theory of reading is thus, in the first place, a theory of what we already know and take for granted.