ABSTRACT
It is a basic insight of communication studies since classical rhetoric that language and other signs and symbols lend shape to human knowledge. The form is (part of) the message of science, bearing witness to distinctive procedures and purposes of inquiry. The prototypical social-scientic journal article, for example, implies that research questions, their operationalization in empirical research designs, the resulting ndings, and the subsequent interpretive discussion can and should be separated into stages of inquiry and sections of reporting. In comparison, the equivalent humanistic essay typically moves more freely across the various stages of collecting, analyzing, interpreting, and presenting evidence and arguments. The two publication formats can be seen to mimic two classic communication models: social scientists ‘transmit’ their ndings to the audience;
humanistic scholars invite their readers into a ‘ritual’ of communal deliberation.
