ABSTRACT

Semiosis, or meaning making, is a complex but important process, which defines human experience. The increase in research interest in the field of communications, media studies, and semiotics has brought a renewed attention to the multifarious nature of meaning in a text. Baldry (2000), Kress (2003) and Kress and van Leeuwen (2001) draw attention to the multimodal nature of contemporary society where meaning is often made through a co-deployment of a combination of semiotic resources. In other words, images, gestures, and sounds often accompany language in semiosis. This recognition of semiotic resources operating independently and inter-dependently on different levels in a text has ushered in a necessary transformation in the research landscape pertaining to the study of semiosis.