chapter  10
18 Pages

Buddhist Ethics and Business Strategy Making David Bubna-Litic

We are in an era in which "business" organizations pervade almost every aspect of our lives. The ubiquity of modern business activities in providing products, services and information for almost everything we do has impacted on the deepest level of our thinking. Decisions made by business executives affect almost every aspect of contemporary living. It would be very difficult to set up an autonomous community in the West which did not have some contact with the business community, as cash and products would be required for maintenance and taxes. The rise of the business organization is not the result of a striving for religious union, but rather an organic evolution of a mechanism for distributing the wealth of society. Commercial activities have undergone tremendous changes reflecting technological advances which began in the seventeenth century. These advances which began in Europe now affect all nations in the world. The power of the business community has increased exponentially. Even so business organizations have a political stance on ethical and human rights issues. The role of business has been dominated by the ideology of economic rationalism which depicts firms as neutral mechanisms for wealth generation.