ABSTRACT
GENERAL CONSIDERATIONS Sociologists in the “social facts” tradition generally see large groups and organizations as having the character of concrete entities apart from the people who make them up. As such they are perceived as facticities, coercive upon and external to the world of the individual. Apparently, Jung saw the same thing but framed his observations from a more cynical perspective (Durkheim, 1938/1964; Berger and Luckmann, 1967; Merton, 1967; Aron, 1970; Ritzer, 1980).
