ABSTRACT
The introductory chapter and Parts I and II have all been centred on the theme of change and its relevance and importance to tourism. Part III takes this theme of embracing change and examines it at the scale of specific tourism operations and markets. The chapters in this section demonstrate the need for each tourism operation to develop appropriate management strategies for the changing circumstances it faces. Tourism managers and operators need to be able to understand the nature of the changes that will be important to their operations and to respond to these changes. For some the initial imperative is to create the conditions for change, while for others the prime need is to evaluate the success of the management strategies put in place. The chapters presented here examine a variety of responses to change and provide examples from a range of different types of tourism operations. In addition to the major theme of change, three other important themes can be found in the cases presented in this section. These are the search for sustainability, a growing recognition of cross-cultural issues, and the need to develop and use more sophisticated approaches to gathering information about vital aspects of tourism business, especially about markets.
