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On 4 December 1930, a week before Adolf Loos’s (1870-1933) sixtieth birthday, the following announcement appeared in the Prager Tagblatt:

Adolf Loos, who will be celebrated by later generations as a great philanthropist of his time […] will be sixty in December. […] We call on all those who have the capacity to appreciate the beauty of the unadorned and who are able to grasp the great social idea which lies in the eradication of ornament, to contribute a building block to the future Loos School of Architecture.