ABSTRACT
It is a truth universally acknowledged that a single-minded don in want of a good fortune, must be in possession of publications. As reader, writer, editor and reviewer, even as the keeper of those totemic texts openly displayed for their titles yet rarely looked into, an academic is pressed to be in print. How odd, then, to uncover a homonym, the cited semblance seemingly based on published work and reported speech but affirming, if anything, whatever was not in the originals, and without modish irony too. My paper at the Association for Consumer Research in Amsterdam
did, indeed, revolve around a bow tie, albeit my grandfather’s and one unworn by anybody until I took it on.1
