The global context of Japan outside Japan

Since the late 1980s “globalization” has been a buzzword in the Japanese media.1 Japan is said to be “globalizing” in all respects, but, above all, in its economic sphere. The greatest proponent of this idea is no doubt Kenichi Ohmae (1987, 1995), who has written numerous books on the subject. While Japan’s globalization in the economic sense has been widely discussed, Japan’s social and cultural globalization has not been a topic of much discussion so far. This volume addresses these much neglected aspects of globalization of Japan.