ABSTRACT
Gain a firm understanding of the academic approach used in establishing taxonomies Appreciate how different operations strategies are evident in business communities
and understand their main approaches
Begin to appreciate the need for more than one operations strategy in an organization
Develop a clear knowledge, through further research, of the various literature sources available for each particular strategy
INTRODUCTION
A recent review of operations strategy research emphasized the need to promote a greater contribution from empirical, field-based research (Filippini, 1997). The writer also concluded that the discipline of operations strategy has concentrated upon two common themes: process and content. But according to Miller and Roth (1994) ‘The development of strategic types is still lagging behind from both an empirical and theoretical standpoint’.
