ABSTRACT
Young people today particularly esteem achievers in business, commerce, and finance. The businessman Richard Branson is the most admired figure. He is self-made, rich, zany and takes part in dangerous sports such as ballooning, and powerboat-racing. He has dealt in elements of youth culture such as CDs, videos, and DVDs through his Virgin Megastores. Young people admire the megalomania of his ambition – he has also owned an airline and a train company – as much as the City distrusts him for his lack of focus.
