The costs of production
This chapter discusses the major motivating force behind all market-based economic behavior: profi ts. The economic concept of opportunity cost is highlighted, with examples of the next-best alternative in professional and personal decision making. A clear distinction between accounting profi ts and economic profi ts is explained. Special attention is given to cost relationships, including constant, decreasing, and increasing cost curves, and how they relate to production in real-world examples such as Walmart, feedlots, forestry, and packing plants.