chapter  2
14 Pages

Macro-environmental factors affecting economy hotels in China

Following the historical perspective taken in the previous chapter, we now provide a thorough critical analysis of the macro-environmental factors that are collectively infl uencing, informing, and forging the emergence and further development of China’s economy hotels. The recent history of China tells us that, after the founding of the People’s Republic of China following the victory by the Chinese Communist Party (CCP) over the Chinese Nationalist Party (or the Kuomintang, KMT), China was closed once again and perceived as a Communist regime by the international community. During 1949-1965, the new Republic underwent signifi cant social and economic change under the communist leadership chaired by Mao Tse-tung (or Mao Zedong, 1893-1976) (Twitchett & Fairbank, 1987 ). The next decade (1966-1976), marked by the Cultural Revolution, was a decade of domestic chaos and social and political disorder when Chinese people suffered from intense internal confl icts and diffi culties (Twitchett & Fairbank, 1991 ). The commercial hospitality industry in the modern sense did not see its fl edgling form until after the opening-up and reform policies were formulated in 1978-1979 under Deng Xiaoping’s political stewardship.