ABSTRACT
While the preceding chapter placed emphasis on describing the characteristics of eco - tourism, the present chapter focuses on the characteristics of the tourists who choose to travel as such. The chapter begins with a brief discussion and some examples of tourist typologies, before venturing into a more specifi c treatment of ecotourist typologies. The literature on ecotourist typologies is voluminous, so I have elected to partition this research into sub-sections: general ecotourism typologies, groups based on socio-demographics, psychographic information and fi nally specialisation. The chapter concludes with a discussion on whether or not there really is a distinct ecotourism segment that is as different than other types of tourists, including mass tourists.
