ABSTRACT

You will also want to get your site listed in portal-type websites and (again, depending on if this is appropriate for you) exchange links with other sites in your field of interest. (Obviously, you don’t want to send your website visitors to your direct competitors, but there are usually other complementary businesses you could usefully exchange website links with.)

5. Leave comments on other people’s blogs and participate in forums. Although this will depend on the kind of site you have created, leaving constructive comments at the bottom of posts on other people’s blogs and participating in online forum discussions can help introduce new potential site visitors to you as a reliable and useful source of information on your specialist subject matter. Internet etiquette demands that you never blatantly promote your site, your services, or your products, but leave genuinely

useful information-followed, of course, by a discreet “signature” containing a link to your website.