ABSTRACT

No one can ballyhoo like you . . . because you’re the most passionate person about your project. You may have landed a publishing company or distributor—and sure, both of those companies are invested in getting the word out about your work—but to them, your comic is a commodity. What this means is publishers and distributors will both make a cost-benefit analysis as to how much time, effort, and promotional dollars to invest into marketing your work, based upon how much they believe the return on their investment will be. And there’s nothing wrong with that; it’s a rational business decision.