ABSTRACT
The challenge of designing innovative, provocative and effective interpretation has led many practitioners of heritage, environmental and countryside management to look to the arts for inspiration. Under the current regime of National Lottery funding and European Regional Development Fund grants, opportunities to include arts projects in environmental improvement, cultural development, heritage interpretation and tourism marketing programmes have never been greater. The inclusion of what is termed ‘public art’ in these programmes can satisfy a range of funding criteria such as encouraging community involvement and stimulating cultural awareness. By bringing art out of the gallery and into public spaces it is intended to make it accessible to all, supporting equal opportunity policies and making art part of our everyday lives.
