chapter  1
16 Pages

Why demystifying business celebrities matters

Britney Spears. O.J. Simpson. Whitney Houston. Michael Jackson. Boy George. Mike Tyson.We know their faces.We know intimate details about their private lives, often more than we care to know.Aside from their achievements in music, movies, sports, and entertainment, they have all enjoyed a surfeit of media exposure, and the wealth that comes along with it. At one time or another each has dominated the tabloid media spotlight. They share the signature celebrity hallmark of having become famous, at least in part, just for being famous.