ABSTRACT
Why isn’t everyone an environmentalist? Why do some people care more about the future of the natural world than others? Why do some people actively protect nature while others, by indifference or intent, are prepared to see it destroyed? These questions, in some form or other, constantly puzzle those engaged in campaigning, negotiating and lobbying for a more environmentally benign society. They are also of interest to an anthropologist, for they are questions about cultural diversity. They ask why people think, feel, and act differently towards natural things. How should we set about answering these questions?
