ABSTRACT
The manager of heritage marshals and protects a cultural resource and interprets it for the public. Much thinking about heritage, from those who talk about preservation for posterity to those who talk about producing and marketing a product, starts with the finding or making of a resource and prepares it for predetermined uses. But it is as appropriate to view the process of heritage management as arising from the formation of these uses in relation to anticipated or expressed desires and needs, and to look at the work which is done in constituting the heritage resource as part of a service to the public or a more specifically defined constituency. The quality of constituency-building is probably more important than the resource in determining the character of the result.
