ABSTRACT
OTHER OPTIONS FOR STARTING A NEW VENTURE, AND ENTREPRENEURIAL BEHAVIOR 136
Buying an Existing Business, Franchise, or Leasing Rights 136
Starting a Corporate or Nonprofit New Venture 137
Entrepreneurial Behavior 137
We begin by defining feasibility analysis and then discuss how to analyze each of the four parts of the business model (products or services, target customers, profits, and operations), followed by a self-assessment of your business model. The second major topic teaches you how to protect your business model legally with contracts, trade secrets, trademarks, copyrights, and patents. We end with a discussion of comparing entrepreneurial opportunity in starting your own new business with using the other five options to starting a new business venture.
