ABSTRACT
Previous chapters have described the external pressures that are forcing all sectors of the UK construction industry to embrace radical and profound change. They have also described the very real benefits that can accrue from an integrated supply-side in terms of higher and more assured profits, better whole-life value and lower prices. However, no matter how intense the external pressures for change, radical and profound changes within an individual firm will not occur unless a Chief Executive who clearly understands the nature and purpose of the changes very overtly and directly champions them. This applies whether the firm or organisation is on the client’s demand-side or on the industry’s supply-side.
