ABSTRACT
In this chapter we will examine the rise of traditional online networks and the remarkable transition they are making in terms of the kinds of experiences that they can now deliver to their users. We will look at the changing strategies of online publishers and the emergence of important new business models for generating revenue and margin from online activities. A single, unifying thread is that we will take online to mean the use (predominantly) of traditional telecommunications systems for delivering interactive services. In other words, we are examining narrowband networks linking customers using computers.
