ABSTRACT
This chapter argues that contemporary theoretical accounts of religion and globalization are misleading. They are misleading because they are enslaved to a model of globalization as the inexorable spread of a homogenous, rationalized, standardized ‘modern’ culture. This model is generated when the spread of global capitalism is taken to be the model for all globalization. As a result, the globalization of religion tends to be understood in terms of two interconnected processes: (1) the spread of standard, homogenized forms of religion across the globe and (2) the assertion of local religious identities in reaction to such globalization.
