ABSTRACT
Ibuka founded the electronics company Sony, and built it up into one of the most prominent companies in the electronics industry. One of the great scientist-entrepreneurs, he combined technological knowledge with acute management ability, especially in marketing. He believed in constant innovation, in doing things that other companies were not willing to do, and in always leading the market in terms of new technologies. His approach to innovation and entrepreneurship was widely imitated in post-Second World War Japan, and he was a catalysing force in the drive towards Japanese technological and market leadership in consumer electronics worldwide.
