ABSTRACT
Strategic business planning must be undertaken with a full understanding of one’s position and what the future may hold. A key element is a SWOT (strengths, weaknesses, opportunities, threats) analysis which comprises two distinct but related parts:
It is essential that any internal assessment of the HEI is both systematic and honest. Experience has shown that many organisations overstate their strengths and understate their weaknesses because they find it uncomfortable to face up to reality. Examples of areas to be covered in this internal review include:
Academic staff quality – good researchers will be needed for research purposes while good teachers will be required if it is wished to expand teaching and learning.
