ABSTRACT
There is a limited body of research on the television viewing responses of children in the first two years of their lives. Although we know that such very young children do watch television and do develop enthusiasms for particular programmes or characters (Anderson and Levin, 1976; Lemish, 1987), studies of very young viewers have focused almost exclusively on the development of their visual attention to television (Anderson and Levin, 1976; Anderson et al., 1981; Anderson and Lorch, 1983; Ruff et al., 1998; Ungerer et al., 1998). That is, studies have focused on how soon and how often very young children start viewing with concentration. They have not attempted to provide direct insight into the diverse range of responses to television of viewers under the age of two.
