Index

Chapman, Colin 60 charismatic leaders 91 charities 128 Chicago Tribune Company 193 chief executive officers (CEOs) 18, 67, 69,

164, 303-6, 313-15, 349 Childers, L. 218 Chrysler Corporation 84 church organizations 90-2, 95-7 Clutterbuck, D. 131 Coca-Cola 129, 304, 314 cognition 214-18 common starting points (CSPs) process 142-3,

162, 166, 168 communication 22, 158, 165

with employees 267 management of 124-6, 164-9 managerial, marketing and organizational 144,

163-5 primary, secondary and tertiary 125, 131-2,

144-5, 310 studies of 163-5, 169 total corporate (TCC) 310-11 using a company brand 269-70 see also corporate communications wheel

community involvement 279-80, 289-95 passim

company brands 259, 264-5 building of 266-70 as distinct from classic brands 265-6

competition and competitive advantage 125, 128, 262

Concorde 178 Conran, Terence 60 Consignia 23, 301 consumers, confidence of 261 Container Corporation of America 182, 198 Co-operative Bank 130 Cornelissen, J. 140 Corporate Branding (consultancy) 314 corporate communications wheel 139-41 corporate identity 15-16, 18, 29, 42-3,

56-60, 64-72, 75, 87-8, 102-3, 124-7, 131-4, 143, 211-12, 228, 265, 312-14, 356

consultancy on 41 criteria for 77-81 definition of 307-8 as a form of classification 82-6 as a statement of character 81 structure and management of 108-22

studies of 106 corporate-level concepts in general 1-2, 11,

19-20, 145, 223-4, 234, 345-8 Corus 301 Covaleski, M. 116-17 covering law model 102 Covey, Stephen 137 Craik, F.I.M. 218 credibility, corporate 274-8, 288, 291-5 Culliton, J.W. 350 cultural roots of a brand 303 cultural values 228 culture, corporate 80, 112, 240, 268, 307 Cummings, L.L. 94-5 Cunard 312 Cutlip, Scott M. 208-10

Dacin, P.A. 294 Dasa 129 DEAR principle 178, 311 Denis, M. 215 Department of Primary Industries (DPI),

Queensland 115 depth of processing, concept of 218 deregulation 127-8 Diefenbach, John 11 Dilenschneider, Robert 211 Disney Corporation 278 diversified organizations 117-18 Dr Barnardo’s 128 Dolphin, H.A. 209 Dowling, G. 125 Downey, S.M. 108 Drucker, Peter 131, 305-6, 351 dual identity 89-103 DuPont 277

elaboration-likelihood model 227, 295 empowerment of a company 122 endorsed organizations 40 entrepreneurial organizations 113-14 environmental concerns and forces 127,

278-80, 292, 295, 312 Erickson, E.H. 82, 86-7 Esso 270 European single market 129 extended metaphor analysis (EMA) 93, 101-2 Extendicare 72 Exxon 214, 218, 240

Faust, Bill 330-1, 334-5

Ferguson, Anne 156 Ferguson, M.A. 219 Fink, Jim 236 First Chicago NBD 319, 321, 331-4, 337 First Federal Savings & Loan 73 Fisher, John 326 Fitch, Rodney 157 Fitch Inc. 325-39 passim FMC Corporation 74 Fombrun, Charles J. 109, 117, 161, 178,

223-4, 346; also co-author of Chapter 11 Ford Corporation 24, 250, 263 Fortis 129 Fortune magazine 177 founders of companies 54, 87, 91 4ZZZ radio 119 France 235, 239 French Revolution 55-6 Frizell Insurance 308

game theory 225-6 Gardner, H. 140 General Electric 17, 22, 70, 278 General Motors 199, 333 Generale Supermercati 262 Germany 235, 239 gestalt of the corporation 347-8 Giacalone, R.A. 212 Gioia, Dennis A. 31, 37-8, 43, 78 GKN 309 Gleitman, H. 215 Glendale Federal Bank 127 globalization 129 Goffman, E. 212 Goldberg, M.E. 275 Goold Memorial Lecture 235 Gouldner, A.W. 219 Grant, R.M. 166 graphic design 41-2, 66, 133, 174, 347-8 Graves, Robert 171 Gray, Edmund R. 5, 43, 124-5, 144-5; also

coauthor of Chapter 6 Greenpeace 24, 145 Grunig, James E. 176, 178, 204-6, 216, 218,

224; also author of Chapter 10

Haas, Robert 121 Haberman, D.Z. 209 Habitat 60-2, 270 Hardee Food Systems 73-4 Hartwick, J. 275

Harvey-Jones, John 260-1 Hatch, M.J. 40, 112 HEADS marketing mix 353-4 Heine, Heinrich 78 Hempel, C.G. 102 Henrion, F.H.K. 38, 41 Hewlett-Packard 309 Hilton Hotels 17, 22, 25, 130 holographic organizations 85, 112 Horowitz, M.J. 210 house style 41-2, 57, 165-6 Hugo, Victor 356 Humana Inc. 72 Hume, David 173, 210 Hunt, T. 216 hybrid organizations 84-5

Iacocca, Lee 84 IBM 268 ICI 156, 268 identity

analysis of 39-40 characteristics of 38-9 components of 38 concept of 31-5, 43-4 corporate, organizational and visual spheres of

42 covenanted 250 desired or ideal 17-18 divestiture of 90 formation of 87 management of 39 misalignment of 18-26 normative 91-2, 94, 98-101 over time 86-92 in relation to image and culture 40, 228 in relation to organizational structure 40 types of 250 utilitarian 98 variations in 18 see also corporate identity; multiple

identities identity crises 122 identity drift 88-90 identity/image interface 67 identity interaction model 87 identity studies

disciplinary and national roots of 34-5 schools of thought in 35-7 underlying philosophy of 37-8

ideodentic organizations 86

ideographic organizations 85-6, 112 ideology 112, 114, 119 image, corporate 118, 124, 128, 131, 173-8,

187-204, 214, 237, 274, 295-6, 311, 348

functional and emotive meanings of 200 problems with 174, 200-1, 204-6 types of 174-6 various publics for 196-7

image, different meanings and concepts of 209-12

image consultants 211 images, production and consumption of

210-12 impression management 212-13 Ind, N. 40, 108-9, 117 Infante, D.A. 212 ING group 129 Innogy 301-2 innovativeness 118, 262, 276-7 intangible assets 229-30 Intel 17, 22, 24-5, 240, 302 International Air Transport Association 61 International Corporate Identity Group 126,

134, 234-5 International Harvester 193-4 Istock, Verne G. 335, 337 Iversen, Brad 329-35 Ivester, Doug 304, 313

Jackson, Patrick 207 Japan 235, 238-40, 262 Jewel Food Stores 191 Joachimthaler, E.A. 249 John Lewis (company) 270 Johnson’s Wax 67 Johnston, Edward 41 JVC 127

Kammerer, J. 40, 107-11, 117, 121 Kao 277 Kay, John 245 Keller, Kevin Lane 118, 252, 272, 277; also

co-author of Chapter 14 Kennedy, S.H. 177, 205 King, Stephen 251, 259-60, 299, 346; also

author of Chapter 13 KLM 41 Knight-Ridder 312 Kotler, P. 208, 214, 349 Kroger chain 191

Ladbrokes 25, 130 Laker, Sir Freddie (and Laker Airways) 60,

65, 270 Larcon, J.P. 39 Lazards 309 leadership of organizations 99, 101 Lee, Ivy 207 Legal & General 270 Lever Bros 200 Levi-Strauss (company) 121, 279 Levy, S.J. 349 life cycle

of an organization 78, 87-90 of a product 127

life style 57-8 Lippincott, Gordon 67 Liverpool Victoria Friendly Society 308 Lloyds Bank 270 Lock, A. 140 Locke, John 173, 210, 215 Lockhart, R.S. 218 Lotus 60 LTV 70 Ludlow, C. 38

McCarthy, E.J. 350, 353 McCoy, John G. 324-37 passim McDonald’s 129, 267, 279 McGee, L.W. 350-1 machine organizations 114-15 McLeod, J.M. 216 Mael, F. 112 management by objectives (MBO) 116-17 March of Dimes 87-8 Marconi 22-3 Margulies, Walter 54, 66-7, 345, 356; also

author of Chapter 3 marketing 272-82 passim 287-95 passim

corporate-level 7, 348-55 history of 355 industrial 198

marketing communications 144-5, 310 marketing scholarship 106-7, 176 Marks & Spencer 60, 268, 270, 310-11 Markus, M. 217-18 Marlboro brand 270 Martineau, Pierre 28, 67, 173, 178, 187-8,

345; also author of Chapter 9 MasterCard 279 mental images and processes 210, 215-16 mentoring 116

Mercedes-Benz 60, 159 mergers and acquisitions 62-4, 100, 129 Merrill Lynch 270 Michelin 277 Microsoft 302 Mill, John Stuart 173, 210 Milligan, John W. 326-7 Mintzberg, H. 107, 111-21 missionary organizations 119 Mr Kipling 270 Moberg, D.J. 212 monolithic organizations 40 Movimento Comunità 42 multidisciplinary perspectives 11, 16, 35, 38,

41-3, 107, 299, 302 multiple identities 18, 27-9, 78, 85, 89-92,

name change for a company 68-75, 115 naming of a product or brand 273, 294 Napoleon 54, 56 Nestlé 309 Next 270

Olasky, M.N. 205, 207 Olins, Wally 23, 40, 43-4, 53-5, 107,

211-12, 235, 248, 259, 315, 345-6; also author of Chapter 2

Olivetti, Adriano 41-2 Olivetti (company) 178, 202, 312 Opinion Research Corporation (ORC) 236-9 Oppenheim, P. 102 organizational identity see corporate identity Ouchi, W. 85

Pacific Gas & Electric 203 Parkin, Alan 41 Parsons, T. 94 Patagonia (company) 130, 278 Pavlik, J.V. 218 perception 214-15, 311 Perrier 240 Persil 270 personal relationships 206-8 personality, corporate 121-2, 158, 191-4,

203, 268 petrol retailers 62 Pettigrew, A. 91 Petty, R.E. 215, 227 Pfeffer, J. 219 Philips Electronics 277, 307, 314

Phillips, Peter 234; also co-author of Chapter 16 Pick, Frank 60 P&O 306-7 Poland 128 Post Office 17, 23 postmodernism 38 privatization 128 Procter & Gamble 199 professional organizations 115-17 promise/performance gap 241 propositions 215 Prudential 17, 23, 270 psychological theories of images and symbols

210-17 public opinion surveys 190 public relations 201-20 passim

symmetrical and asymmetrical 213

quality, concepts of 261 Queensland Transport 115 Queensland University of Technology 116

railway companies 41, 59-60 Ralston Purina Company 202 Ramanantsoa, B. 39 Rancer, A.S. 212 Rathenau, Walter 60 RCA Corporation 74 Reder, L.M. 218 REDS2 Acid Test Process 12, 250 Reitter, R. 39 reputation, corporate 124, 128-31, 175-8,

218-19, 223-5, 235-6, 275, 311-12, 348

accounting view of 229-30 benefits derived from 237-8 definition and characteristics of 230 economic view of 225-6 key drivers of 238-9 loss of 240-2 marketing view of 227-8 organizational view of 228 in relation to corporate behavior 240-1 sociological view of 229 strategic view of 226-7

research and development (R&D) 229 retailing 191, 203 Richardson, Deane 325 Riley, J.W., Jr. 206 Rindova, V.P. 224 Robespierre, Maximilien de 54, 56

Roddick, Anita 26 roles, organizational 86-7 Rolls-Royce 62 Rosenfeld, P. 212 Rover Group 159 Royal Society of Arts 53-4

Saatchi, Lord 173 Saatchi & Saatchi 306 Sainsbury 267 Sapir, Edward 214 Saussure, F. de 40 schemas, concept of 216-19 Schenley 200 Schmidt, C. 38 Scholes, E. 131 Schultz, D.E. 131 Schultz, M. 40 Selznick, P. 91 Shell 240, 310 Shepherd Neame brewery 308 Siegel, Alan 142 signalling theories 225-6 Smith, Adam 53 Smith, M.J. 216 social responsibility 235, 239, 241, 279, 294 socialization 87, 97-8 Socrates 173 Soenen, G.B. 40 Sony 127 specialist knowledge, integration of 166-7 Spiro, R.K. 350 Stadler, M.M. 38 stakeholders 22 Standard Oil 190, 199 stereotypes 188, 195, 197 Stevens, Kenneth T. 327-30, 335 Strathclyde Statement 37, 126, 134, 234-5,

346 structure, organizational 107-19, 122 Stuart, Helen 40, 43, 106-7; also author of

Chapter 5 sustainable corporate stories 143, 163, 168-9 symbolic interaction, theory of 212 symbolic relationships 207-13, 219-20 symbols, consumption of 213-19

technological innovation 262 Texaco 242 Thales 301-2 Theory Z 85

Thompson, J.D. 85 3M (company) 277 TMS Corporation 73 Tom’s of Maine 130 Tomick, John 334, 337, 339 Topalian, A. 41 Toyota 279 TransAtlantic Identity Study 28, 40

Union Carbide 215, 218 Uniq 301-2 Uniroyal 70-1 United Aircraft 72 United Airlines 195, 312 United States 238-40 United States Rubber 70-1 United States Steel 129, 200, 202 United Technologies 72 Universal Oil Products 75 universities, identity and role of 95-101, 116,

128 UOP Corporation 75 USX 129 utilitarian organizations 98-101

Van Rekom, J. 39

Van Riel, Cees B.M. 39, 108, 110, 117, 121, 125, 131, 140-7, 161-2, 178, 223-4, 346; author of Chapter 8 and co-author of Chapter 11

Virgin Group 250 vision 113-14 Volkswagen 129, 202, 263, 310 Volvo 17, 24 Vons 262

Waterstones 307 Weber, Max 91 Webster, F.E. 349, 351 Weigelt, K. 225 Westinghouse Corporation 191-2, 194 Whetten, David 38-9, 43-4, 77-8, 112, 346;

also co-author of Chapter 4 Whorf, Benjamin 214 Wiebe, Gerhard 206-8 Wolf, Michael 159 Womack, D.E. 212 Wood, Michael 43 Worcester, Robert 156, 311 W.R. Grace (company) 193

Zajonc, R.B. 217-18