ABSTRACT
The idea of a multidisciplinary perspective to the field is not new. Its lineage within the identity literature is well documented. It can be detected in the work of Abratt,1 Dowling,2 Van Riel and Balmer,3 and Balmer.4 Recently, organizational behaviorists such as Hatch and Schultz5 have adopted a similar perspective. It is also evident in a contemporary collection of articles dealing with corporate-level concerns edited by a U.S.–Danish triumvirate: Shultz, Hatch, and Larsen.6
