Researching the things people say and do: an alternative approach to research

This final chapter considers another research instrument you may wish to employ in your own research: the video-camera. But, as it is the last chapter of the book, we would also like to use what we say about this particular research instrument to introduce you to a genuinely alternative way of approaching the whole research process, from start to finish – one that has been called a reverse strategy by its practitioners, and which has been made possible only by the advent of, first, the tape-recorder and, more recently, the video-camera.