ABSTRACT
While questionnaires can be very detailed, covering many subjects or issues, they can also be very simple and focus on one important area. A simple yet effective questionnaire is that used by the National Railway Museum in York (Figure 1.2). This form is placed at key locations throughout the museum and its purpose is to seek comments from visitors. This instrument allows the museum to collect, in an effective and efficient way, visitors’ views on museum facilities – information of potential value to the future operation of the venue.
