ABSTRACT

We live in a social world, a world populated with other people who have the potential to exert influence on us merely through the things they say and do, even if those things are not directed at us specifically. Haven’t you been influenced by a movie you saw or a lecture you attended, nonspecific as it might have been to you as an anonymous member of the audience? Realistically, how can we not be influenced by others (Aronson, 1999)?