chapter  8
Pages 25

THIS CHAPTER is DEVOTED to the processes involved in giving information in such a way as to maximise comprehension. We will concentrate essentially on the cognitively based task of sharing detail and bringing about understanding. Presentations that rely more on emotion and are intended primarily to persuade (rather than enlighten) through creating changes in attitude or opinion (rather than knowledge) will be dealt with in Chapter 12, in relation to influencing. Without any shadow of doubt, people have more information available to them now than at any other time in history. We live in a world where the onward march of computermediated technology in all its forms and guises is an ever-present reality. The Internet is currently its proudest epitome. Yet being able to access a welter of undigested facts, theories and findings does not automatically make us more enlightened.